about WAYLOG
Powering growth for product-driven SMEs.
Waylog gives small and midsize companies instant access to working capital - without friction, dilution, or traditional banking hurdles
We didn’t start Waylog in 2022 because we dreamed of building another fintech. We started it because we kept meeting great companies being held back by one simple thing: access to capital. Not bad businesses. Not weak demand. Just slow, rigid, outdated financing systems that never seemed designed for the realities of modern SMEs.
Growing product companies move fast - purchasing inventory, managing suppliers, navigating seasonality, and responding to demand in real time. But the financial infrastructure around them hasn’t kept up. Endless paperwork. Long decisions cycles. One-size-fits-all credit models. Capital that arrives too late, or not at all. It wasn’t an ambition problem. It was a liquidity problem.
Most financing options try to fix the issue by layering on more rules, more steps, more waiting. We believed there had to be a different path - one where businesses get the flexibility they need without being buried in process. So we started building: a platform that makes fast, reliable financing feel simple; one that adapts to the rhythm of your supply chain instead of forcing you to adapt to it.
Waylog is the product of that belief. It’s built to be fast when you need capital, flexible when your plans shift, and invisible when things just work. No friction, no complexity - just the liquidity that keeps your business moving.
We’re building Waylog for the companies that power the real economy. The brands, manufacturers, wholesalers and distributors who create and move physical products every day. If you want finance that respects your speed, your ambition, and the way you actually operate, we’re glad you found us.
Our locations
Born in the Nordics.
Waylog was founded and built in Stockholm. From here, we support companies across Sweden, Finland and the UK, delivering fast, flexible financing. One office, three markets, and a simple mission: give product-driven businesses the liquidity they need to move forward.
Waylog HQ